Monday, May 17, 2010
We are continuing to work really hard over here at Bo Bo, getting all of our new and exciting products in to work with our factory overseas.
We are taking 10 of our best selling bags, and improving them after hearing so much feedback from our happy customers. Starting in July all our new bags will be lined in a fashion friendly plaid, adding a lot of interest to the inside of the bags.
We are also adding a lot of customer friendly organization to all the great compartments our bags have, we hear all of you! Thank you for your comments and suggestions.
We are also introducing 6-7 bags that are totally geared for the ladies in a cutting edge material which is a super soft oiled canvas. You all will love the way these bags feel, and they look great too! These bags will be offered in black, silver & a shinny khaki, perfect for the fall & holiday seasons they will be offered in.
Take a look at the current site, there have been a ton of additions, especially in the ‘Handbag’ & ‘What’s New’ categories. A lot of what we have up right now are one of a kind, so in line with our Fashionista customers.
The Bo Bo Bag you purchase will not be worn by your girlfriend or boyfriend, and 100% will not be found in your local mall.
We continue to work hard to develop bags that are truly ‘Designed to Fit Your Lifestyle’.
Tuesday, May 11, 2010
The Thread Show was a real success for us and it gave us the opportunity to interface with the end users. These are the actual consumers who purchase a Bo Bo Bag and proudly wear it home.
We have been in business now for about 10 years, and the experience of actually working and talking with both the men and women who purchase our product was invaluable.
The response to Bo Bo’s new Waxed Twill product was phenomenal and we could clearly see that all of our hard work in design and market study is sending our company in the right direction.
There is an astounding $9 billion in handbags sold annually in the United States, with about $3 billion servicing the extremely fickle and important specialty market that we are working hard to conquer. The specialty retailer and the consumer who shops there (wanting to be different from the mass market) is the market segment we are putting all of our efforts toward.
The trendy fashion forward customer at the Thread Show last month validated that we are doing the right stuff, both servicing the specialty market and the consumers who strive to be unique. There is no hard selling…. The customers are telling us we are right.
The key to being successful at specialty and in fashion is to be special. To offer an alternative to what consumers can find in the mass market, including the department stores.
The demand we are seeing first hand is telling us we are ‘Doing the Right Stuff’ and truly designing bags to “Fit Your Lifestyle”. We will continue to work hard on our end to ensure we stay innovative in both our products and how we reach our customers.
Bo Bo Bags, Designed to Fit Your Lifestyle.